Rapper sets up Art Center s
03.05.2008PASADENA -- Linkin Park rapper and Art Center College of Design alumnus Mike Shinoda has established an endowed scholarship at the college, it was announced Thursday by Scarlett Osterling, senior vice president of institutional advancement. The scholarship will be generated by proceeds from the sale of a skate shoe designed by Shinoda and DC Shoes.
The collaboration between Shinoda and DC Shoes is the first alumni-corporate partnership made to endow an Art Center scholarship. DC Shoes, a skateboard shoe company, commissioned Shinoda to design and customize their product as part of their Remix Series line. Mr. Shinoda will donate 100 percent of his proceeds from the sale of the shoe to the scholarship, with DC Shoes matching his contribution dollar for dollar.
The Michael K. Shinoda Endowed Scholarship will be awarded to entering graphic design or i llustration students based primarily on need. As an endowed scholarship, Shinoda's gift will create educational opportunities for students in perpetuity.
Shinoda graduated in 1998 with a bachelor's degree in illustration.
He is providing DC Shoes with his own hand-drawn artwork for their limited edition DC Clientele Remix Shoe. His artwork will be featured on the insole, han shoebox. The shoe will be available in late October.